Digital Printing . . .
In the past, printing a small quantity on a conventional offset press was not very cost effective. Today, full color and black & white digital printing can be achieved very economically due to its zero setup time and the absence of any printing plates and film. Additionally, digital printing requires absolutely no dry time unlike conventional that requires several hours and sometime days before it can be finished and delivered. This all equates to a much faster turnaround time and lower cost per piece for smaller quantities.
Variable Data Printing or VDP is a method of digital printing that harnesses databases, print devices and highly effective software to create high-quality, full-color documents. This targeted approach has proven to be more effective than generic marketing as VDP is frequently used to personalize graphics, text or the entire marketing message so it's more relevant to the individual recipient.
Changing out names and addresses is child's play – DX Print & Mail can go much further – VDP allows you to change background images, colors, artwork and text based on a set of rules and data logic. Print a different image on your offer for different types of customers, send birthday cards personalized for each month of the year, or add new copy for customers that have been loyal fans – the possibilities are endless. These personalized pieces can be a postcard, poster, note card, envelope, brochure, buck slip, flyer, catalog and more.
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We’d be happy to help you with all your digital and variable data printing needs.
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Contact us today at 912.234.4122 or request an online custom quote.
This point may be fairly obvious, but if you produce personalized direct mail for your target audience, your customers will, more than likely, be more inclined to make a purchase.